Betts Company Announces New Name, Logo


Fresno, Calif. – (February 4, 2013) – After the completion of a strategic branding initiative, Betts Company, formerly Betts Spring Company, announced its new name today. Acknowledging its historic roots of being founded in 1868 by William Michael Betts, Betts Company has adopted a new overall corporate tagline: “Improving the Way Things Move Since 1868.”

“We have come far in our 145 year history, evolving into a diversified manufacturing and distribution concern with four operating units in 11 locations,” said Mike Betts, president and CEO, Betts Company. “Our branding initiative consolidates our business into three distinctly branded operating divisions which position Betts Company for future growth in transportation and industrial markets. Improving the Way Things Move is a part of everything we do and is the foundation of who we are and what we believe.”

During HDAW ’13 in Las Vegas, the company announced BettsHD ( as the company’s consolidated operating division for spray suppression and fender products. BettsHD combines the legacy brands of Betts VCM division and Life-Time Fenders into a single reliable source for safety-related products focused on heavy duty tractor/trailer applications. BettsHD operates under the new tagline: “Parts for the Long Haul.”

The company’s two additional operating divisions are Betts Truck Parts and Service ( and Betts Spring Manufacturing (

Betts Truck Parts and Service was formed during the ’70s as outgrowth of Betts Company’s leaf spring manufacturing business and will now operate with the tagline, “Earning Your Trust, Mile After Mile.” This division of Betts Company has grown from suspension parts to now include parts and service for nearly every part under the frame rail of a medium or heavy duty truck.

Betts Spring Manufacturing, retains its legacy name and the company’s tagline of “Building Well and Serving Better.” This division designs and manufactures custom wire, coil and leaf springs for a variety of industries and product applications.  Betts noted, “As our legacy business, we feel it is important and fitting to continue promoting the words of our founder.”

Throughout the next year, Betts Company plans to develop marketing collateral for all its divisions tailored to the company’s new look and feel along with the introduction of new websites.

For more information, visit, phone 559-498-3304, or email

About Betts Company

For over 145 years and during six generations of continuous family ownership, Betts Company has practiced daily the mission of its founder and decorated spring maker William Michael Betts I – “Building Well, Serving Better.” From its proud beginning as the first spring manufacturer in the Western United States, Betts has developed into a diversified concern that serves heavy duty transportation, aftermarket automotive and other industrial sectors with innovative, patented products made in the USA. For more information, visit


About Leslie Allen

Leslie (Maxwell) Allen has over 30 years of providing marketing and PR support for companies coast-to-coast, small to large companies that specialize in three major industries: Automotive Aftermarket, Heavy Duty Aftermarket and Powersports. Over the years, Allen has assisted with copywriting for award winning campaigns, developed marketing and PR campaigns and developed and executed events attended by thousands of people. Wildcat Communications is a cost effective way to build more exposure and increase brand awareness.

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