What Makes a Good Promotion?

There are many promotions that fall flat. Is there buy-in by everyone involved? Did all  have input?  What seems like an incentive to you may actually prove to be lukewarm to the person that is the focus of the promotion. For example, many promotions are focused on providing an incentive to the counterman.  While it is true there are many women in this profession, in the automotive industry, it is still dominated by men. If the premium or promotional item is only “male” focused such as hunting or fishing gear, you may be missing out.  One company discovered after the fact that the countermen will go out and buy what they need, but they really enjoy having items they can pick out for their wife or girlfriend. It is a win-win all around.  Just a thought before you launch into a new promotion. It might be good to first canvas the potential recipients.  Casite is celebrating their 90th and have a great promotion that is open to anyone with a ride.  Check it out. It is the Show Me Your Motor Honey competition and there are monthly winners. www.casite.com

 

Win prizes monthly or qualify for the grand prize of $9,000 this fall. Winner will be announced at AAPEX 2013

Win prizes monthly or qualify for the grand prize of $9,000 this fall. Winner will be announced at AAPEX 2013

About Leslie Allen

Leslie (Maxwell) Allen has over 30 years of providing marketing and PR support for companies coast-to-coast, small to large companies that specialize in three major industries: Automotive Aftermarket, Heavy Duty Aftermarket and Powersports. Over the years, Allen has assisted with copywriting for award winning campaigns, developed marketing and PR campaigns and developed and executed events attended by thousands of people. Wildcat Communications is a cost effective way to build more exposure and increase brand awareness.

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