Betts Spring Company Hires Eddie Cadena as Marketing Coordinator


Eddie Cadena

Eddie Cadena

Betts Spring Company, a leading manufacturer and supplier of high quality, value-added products and services for commercial transportation and other industrial markets, has hired Eddie Cadena as the company’s new marketing coordinator. Cadena comes to Betts Spring Company from B-K Lighting + Teka Illumination in Madera, Calif. where he was internet content coordinator from 2008 to 2012.

In the newly created position, Cadena will provide marketing support for Betts Spring Company and its three business units involved in truck parts distribution and service, spring manufacturing and the manufacturing of spray suppression products including fenders and mud flap hangers.

“We are pleased to welcome Eddie to our marketing team,” said Bill Betts, vice president, Betts Spring Company. “His hiring allows us to provide focused support directly and indirectly to our customers through development of marketing tools to help them succeed.”

During his 17 year career in marketing communciations, Cadena has gained productive expertise in web content generation and design, promotions and media news writing and production. He’s received several awards including a 2010 award from the Fresno Ad Federation for writer, best catalog. He is a 1993 graduate of the University of California at Berkeley where he earned a B.A. degree in interdisciplinary studies with a focus on marketing and communications.

For more information about Betts Spring Company, phone 559-498-3304, e-mail, or visit

About Betts Spring Company

For over one hundred forty (140) years and during six generations of continuous family ownership, Betts Spring Company has practiced daily the mission of its founder and decorated spring maker William Michael Betts I – “Building Well, Serving Better.” From its proud beginning as the first spring manufacturer in the Western United States, Betts has developed into a diversified concern that serves heavy duty transportation, aftermarket automotive and other industrial sectors with innovative, patented products and services made in the USA. For more information, visit

About Leslie Allen

Leslie (Maxwell) Allen has over 30 years of providing marketing and PR support for companies coast-to-coast, small to large companies that specialize in three major industries: Automotive Aftermarket, Heavy Duty Aftermarket and Powersports. Over the years, Allen has assisted with copywriting for award winning campaigns, developed marketing and PR campaigns and developed and executed events attended by thousands of people. Wildcat Communications is a cost effective way to build more exposure and increase brand awareness.

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